CENTRUM® GUARDIANS DRAWS TO A CLOSE.
2015 will be the final year that Centrum® will sponsor the Guardians project.
Eight years, 53 finalists, 450 incredible rescue stories and nearly R4 million raised for specialised training of emergency and rescue services (ERS) crews – these are just a few of the legacies of the Centrum® Guardians initiative.
By marketing standards, to successfully run a campaign for eight years is unheard of and shows that when a leading brand connects with an important cause, it is a recipe for success.
Centrum® Guardians, a cause marketing initiative that highlights doing good while doing good business – has served the emergency services industry well, by creating awareness of the excellent work that they do on a daily basis, with very little recognition. The campaign has entrenched customer loyalty.
The campaign has been a resounding success for the partnership. It is has shown the South African public that our nation has a brotherhood and sisterhood of people who go above and beyond the call of duty to save the lives of strangers. These are remarkable people who are highly skilled and make up a world-class emergency services industry. The campaign is proudly South African. It has touched the lives of people on many levels – survivors were able to express their gratitude, ERS crews could hear, first hand, words of thanks and South Africans have been inspired by the amazing stories and people.
“Centrum® has rekindled a sense of pride for the people in the ERS. The stories of everyday rescues have been told in such a way that even the ERS people stand back and feel proud of the work they do every day,” said Mr Ofentse Masibi, President of the Southern African Emergency Services Institution (SAESI).
“Centrum® is proud to have been associated with such a remarkable industry – people who epitomise what the brand stands for – living life at 100%,” said Natasha Macdonald, Senior Brand Manager for Centrum®. “Everyone on the team is sad that the campaign has drawn to a close but at the same time, we all celebrate the learning, the growth and the legacy of the project. We would not have been able to provide specialised training to the ERS members without the unwavering support of the sponsors who have worked with us over the years. I would like to extend a heartfelt thanks to all of the companies who were involved and generously gave back to the industry. Lastly and most importantly, we sincerely thank and salute the people who touched not only our lives, but continue to touch the lives of strangers.”
The water rescue, fire and emergency medical disciplines will benefit most from this funding. It will be implemented by three NGOs who do specialised training in these fields namely the National Sea Rescue Institute (NSRI), the Fire Protection Association (FPA) and the Resuscitation Council of South Africa.
Centrum® Guardians will continue to live on via the website and updates on the specialised training courses that have been awarded will be shared on the Centrum® South Africa Facebook page and Twitter account @CentrumSA.
RIP CURRENT RESCUE
Sunday, 1 December 2013. The National Sea Rescue Institute (NSRI) Strandfontein Volunteer Sea Rescue Duty Crew spotted a number of swimmers caught in a rip current at Monwabisi Beach. With its dangerous rip currents and violent swells, the swimmers had to be rescued immediately if they were to survive. What followed next is normally only seen in Hollywood blockbusters, even for rescue swimmer, Robin Fortuin.READ THE STORY
THANK YOU FOR YOUR SUPPORT
In 2014, Centrum® undertook to contribute funding towards specialised training for the Emergency and Rescue Services crews for every pack of Centrum® purchased between July and September.
July & August 2015